Know who you're hiring
The 4 Companies Bidding on Your Pool
Anyone can quote your job. What matters is who shows up after the deposit clears.
📱
The Unlicensed "Pool Guy"
Found on a lead app or your neighbor's group chat
- Pool construction in Florida requires a state CPC license. A lot of these guys don't have one, so the permit gets pulled under someone else's name.
- No bond. No insurance. No office.
- When the shell cracks in year two, the phone number is dead.
🏢
The Franchise Builder
A local operator renting a national name
- Part of every dollar you pay goes to royalties, not to your pool.
- The ads are national. The person doing the work is whoever bought your zip code.
- A corporate playbook decides what your lot gets. Your lot didn't get a vote.
Master Touch — Your Local Builder
Family-owned. Built in Coral Springs since 2009.
- Same family running it for 17 years. Nilson still walks job sites.
- Our own crews and one project manager, from dig to plaster.
- We sweat the details: tile lines, waterline transitions, the finish you'll stare at every day.
- We build it and we service it. When you call in year ten, we answer.
Same name. Same company. Same owner. 17+ years.
🏗
The Volume Builder
The big name that builds hundreds a year
- You're a job number. The rep who sold you won't be the one managing your dig.
- Every phase goes to a different sub. Quality depends on who shows up that week.
- Change orders are where they make their margin back.
Don't believe us?
★★★★★
Fair enough. 500+ homeowners already said it for us on Google.
Read the reviews ↓
Master Touch Outdoor Living — Coral Springs, FL
